Stories with Soul for B2B Brands
Get noticed. Get credit. Get moving.
“50% of B2B buyers are more likely to purchase a product or service if they connect emotionally with the brand. That number is higher as compared to a B2C audience.”
Somewhere along the line, B2B marketers were lied to.
You were told you’re selling to businesses, not people.
You got lumped into a category so general that it’s absorbed companies of all sizes, industries, geographies, and specialties and labeled them with a single, soul-less acronym: B2B.
That label comes with unspoken rules that would stop consumer marketing dead in its tracks:
Your customers buy with their heads. Not their hearts.
So forget storytelling and stick to the facts.
Be rational. Functional. Detailed.
Emphasize your proof points. Leave emotion at the door.
The result? Forgettable marketing that keeps your business stuck.
Together we’ll uncover and define your brand’s Story with Soul.
A Story with Soul is alive.
It’s born from your intangibles: purpose, vision, belief, reason for being.
It’s written to capture your specialness and captivate your audience.
It resets expectations. It unleashes possibilities.
A Story with Soul moves people.
And when people move, your business moves.
emotional. provocative. hilarious. poignant. entertaining. arresting. inspiring.
it’s not just for consumer brands anymore.
What a Story with Soul will do:
-
Capture the attention of decision makers who are seeking like-minded partners. Who value your “how” as well as your “what.”
-
Remind your employees of the higher order purpose they’re a part of. Help them feel the importance of what they contribute each day.
-
Inspire and equip your sales team with a more human story. One that makes their prospects feel seen and understood.
-
Tell more creative, compelling stories that vault you above the noise of your category.
-
Get credit for your expertise, impact, and point of view that translates across industries and transcends functionality.