Things I’ve Done. Crack human insights that lead to breakthrough creative. Help companies understand new audiences and emerging trends to increase brand relevance. Simplify complex offerings and business models. Then turn them outside-in so your audience gets them and buys them. Activate a brand’s purpose in the real world to drive beyond marketing results. Elevate digital and social tactics to deliver on a cohesive, higher order brand purpose. Use the power of bootstrapped, begging-favors-from-friends marketing to help causes I’m passionate about.