Help companies understand new audiences and emerging trends to increase brand relevance.

 

Challenge

Ocean Spray, once seen as a healthy choice for yourself and your kids, had become synonymous with Big Food. New leadership at the company aspired to take back their healthy reputation – and win over Millennial moms – by launching a host of new product lines from nutrition bars to organic dog food.

Insight

Get the company back to its reputational roots by grounding the brand in its actual roots – Cranberries.

Strategy

Purveyors of Nature’s Wonderberry 

 

Bringing the Brand to Life

iGen (the artists now known as Gen Z)

Things I Do.