Crack human insights that lead to breakthrough creative. 

 

Challenge

Flo and the Superstore campaign made Progressive a household name for discount auto insurance. But when it came to protecting their homes, people turned to established brands like State Farm and AllState that seemed like a better fit for a more established stage of life. 

Opportunity

Launch our first-ever Homeowners Insurance product by positioning Progressive as a grown-up solution for the ultimate grown-up moment of buying a house.

Insight

The moment you buy your first home you start turning into your mom and dad.

Idea

Progressive can’t protect you from becoming your parents, but we can protect your home.

 
 

Results

Parentamorphosis and Dr. Rick, Progressive’s first non-Flo television campaigns, drove Progressive to acquire over 2 million home-and-auto bundled customers from 2018-2022.

Challenge

Establish Progressive, a relative newcomer in the business insurance space, as the brand that’s uniquely able to protect micro-business owners who are getting insured for the first time. 

Opportunity

Demonstrate that we get what entrepreneurs are up against better than anyone else in the category.

Insight

No matter where you are or what you’re doing, your start-up is always there with you.

Idea

Taco Truck

Things I Do.