Use the power of bootstrapped, begging-favors-from-friends marketing to help causes I’m passionate about.

Challenge

Four women training at my rowing club qualified their boat to represent the United States at Under-23 Lightweight World Championships. In order to get there, they had to fundraise to cover their travel costs, boat rental, coaching fees, and entry fees. To the tune of five grand per person. Not a sum the typical college kid has kicking around.

Insight

Boston is the ultimate sports town. Home to the highest paid GOATs in the game. But little did anyone know the women’s rowing GOATs were training in our own backyard – for zero dollars.

Strategy

Let’s use some old-fashioned peer pressure to see if we can get these lightweight lady GOATs funded for their trip to rowing’s biggest world stage.

Things I Do.

Crack human insights that lead to breakthrough creative. 

Help companies understand new audiences and emerging trends to increase brand relevance.

Simplify complex offerings and business models. Then turn them outside-in so your audience gets them and buys them.

Activate a brand’s purpose in the real world to drive beyond marketing results.

Elevate digital and social tactics to deliver on a cohesive, higher order brand purpose.

Use the power of bootstrapped, begging-favors-from-friends marketing to help causes I’m passionate about.